The holidays are fast approaching, and businesses in the Fayetteville, NC, area are preparing for the hustle and bustle of the season. Business owners are crafting the perfect sales events that will attract and engage customers. Entrepreneurs understand the importance of promoting special events and sales during the holiday season, and they want to partner with a design and print service that will transform their ideas into effective marketing materials.
It is very common for retail establishments to offer sales events around major holidays. Typical sales events themed around a holiday or holiday season in the latter half of the year include:
- Labor Day Sale
- Halloween Sale
- Veteran’s Day Sale
- Thanksgiving Sale
- Black Friday
- Cyber Monday
- Christmas Sale
- New Year Sale
With this many opportunities to reach customers with special products, sales, and discounts, business owners may feel overwhelmed. If they plan to offer savings opportunities and promos for all of the major holidays in the fall and winter months, they will need to get the word out about these seasonal sales. When planning to produce marketing materials for sales events, it is essential to rely on the assistance of a printing service that provides timely turnaround and clear communication.
The UPS Store in Fayetteville, NC, Is the One-Stop-Shop for Holiday Print Projects
The UPS Store at Westwood Shopping Center in Fayetteville, NC, is committed to serving the needs of customers, and the store offers a wide variety of design and print services for business owners.
Signage
From banners to posters to a-frame sidewalk signs, The UPS Store can make a signage idea a reality. One business owner may need posters announcing a Black Friday sale, while another may want a life-sized vertical banner of Santa. No matter how the client wants to approach holiday advertising, The UPS Store at Westwood Shopping Center will walk the customer through a wide range of custom solutions.
Some business owners need signage that will be outside and exposed to sunlight, wind, rain, snow, and severe weather. The UPS Store offers outdoor and weather-proof sign options that can endure the elements.
Mailers
A holiday-themed direct mail campaign helps a business reach its client base, as well as new audiences, with information about seasonal sales events or promotions. The UPS Store at Westwood Shopping Center offers the following direct mail options:
- Targeted Direct Mail - With Targeted Direct Mail, the client provides a direct mail list to reach specific customers.
- Every Door Direct Mail® - With Every Door Direct Mail®, the client does not need to provide a direct mailing list. The client simply selects the area to target, and The UPS Store handles all the direct mail details and logistics.
Cards
Sending out holiday cards is a unique, personalized way to interact with customers and could be a great option for a smaller business that has a close, warm relationship with its customer base. The design team can help the client create a beautiful holiday card that reflects the ambiance of the season while still staying within the business’ brand identity.
Brochures, flyers, pamphlets
Business owners who are promoting a holiday sales event may want to invest in print materials to pass out or to display in their store. Several brochure templates are available when customers choose to order online.
Menus
A restaurant or cafe may decide to revise their menu to include seasonal dishes or beverages. If the local coffee shop needs to add pumpkin spice coffee and pastries to its menu, The UPS Store can print both single-use and reusable menus for the client. Eateries can create a full color or black-and-white design and choose from multiple sizes, papers, folds, and finishes. Tear-proof lamination enables menus to be reused by patrons.
Custom calendars
Custom calendars are an excellent product that businesses can create to sell or give away at the end of the year. By including exclusive coupons and discounts in the calendar, a restaurant or a retail establishment can produce a promotional item that is useful and that rewards customers for repeat business. Custom calendars with desirable coupons make great Christmas gifts!
Personalized graphic design services
Designing for a holiday sales event can be a challenge. Many business owners do not have the time to learn and master design principles, so they may struggle to avoid creating a gaudy and cluttered design. In addition, it can be difficult to find the right balance between seasonal colors and the business’ brand identity.
The skilled designers at The UPS Store at Westwood Shopping Center come alongside and translate the client’s vision into a cohesive, well-balanced, and beautiful design. Starting with a concept from the client, the team can deliver a final rendering of the project in as little as six hours.
For more information about printing in Fayetteville, NC, contact The UPS Store at Westwood Shopping Center by phone at (910) 860-1220 or by email at store2974@theupsstore.com.
