As 2021 begins, The UPS Store in Fayetteville, NC, is committed to continuing to provide local small businesses with the best and most reliable small business services. While 2020 has brought many uncertainties, one thing is certain going into 2021. Small business owners can have confidence that The UPS Store will continue to provide the printing, shipping, and packing services that their business and the community rely on.
To start the New Year, The UPS Store in Fayetteville, NC, is sharing several tips to help small businesses prepare for 2021.
1. Take advantage of all types of marketing opportunities.
Digital marketing is a key tool for engaging with potential customers, and it is more accessible than ever before. It is important for small business owners to explore and understand all of the digital marketing strategies that are available to them.
Analyze last year’s marketing strategy, and consider the following questions:
- What strategies worked?
- What strategies did not work?
- Were there any missed marketing opportunities?
- What marketing strategies will likely be effective and acceptable in a post-COVID climate?
- What marketing mediums have the business not yet explored?
When crafting a marketing strategy, do not discount the power of traditional marketing. Not everyone is active on social media, and not everyone is computer-savvy. Businesses will want to ensure that they are interacting with customers through a variety of channels in order to make a positive, long-lasting impression.
While printed handouts may not be appropriate with current concerns about COVID-19, signs and banners can communicate printed messages quite powerfully and also accommodate social distancing guidelines.
Businesses that offer curbside pickup, food delivery, or takeout may want to invest in printed material that they can include in carry-out containers. These marketing materials could include the following:
- Brochures that communicate the business’ other products, services, or food offerings
- Disposable menus that list a restaurant’s full lineup of dishes
- Business cards that can be placed in smaller bags or boxes
Direct mail can be another effective strategy to engage with potential customers now that more people are spending more time at the home due to COVID-19. When business owners implement a direct mail program through The UPS Store at Westwood Shopping Center, they can trust the team at The UPS Store to handle both the production and the logistics. Business owners do not have to buy a mailing list or worry about postage permits and can instead focus on running their business and serving customers.
2. Keep in touch with key business contacts and customers.
Beginning the New Year with a focus on customer service is an excellent way to spread positivity. According to Entrepeneur.com, “Providing outstanding customer service is essential to any successful business. While your customer service may already be great, it’s important that you continue to work on ways to improve so that you can keep your customers happy for years to come. After all, investing in new customers is between 5 and 25 times more expensive than retaining existing ones, according to Harvard Business Review.”
Consider writing a brief note to around five or ten key contacts or loyal customers. Highlight how much the individual is appreciated by the business and how much his or her support means to the business owner.
Business owners can turn to The UPS Store at Westwood Shopping Center for custom stationery that reflects and complements the business’s brand identity. The team will design custom letterhead and envelopes printed on high-quality paper that adds a sense of professionalism to letters, invoices, and other business documents.
3. Update the business’s look.
What better way to kick off the New Year than by freshening up the storefront or office? Invest in some new banners and signage, giving the walls a new coat of paint, or adding some new furniture.
The UPS Store in Fayetteville, NC, can help businesses design and print banners, posters, and indoor and outdoor signage. Whether the goal is for the print project to be informative, decorative, or both, the expert graphic designers and printing professionals on staff at The UPS can help make the client’s vision a reality.
For more information about Fayetteville, NC, printing services, as well as other business services, contact The UPS Store at Westwood Shopping Center by phone at (910) 860-1220 or email the store at store2974@theupsstore.com.
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